Customer Profile: GSM Performance
Where It All Started
Flying Penguin was created from real business experience, not theory. Our founder, Garreth Sleigh, has spent years running multiple retail shops and e-commerce websites across the UK. From motorsport showrooms to online retail, he has faced the same challenges every small business owner recognises: the pressure of keeping customers happy, managing staff costs, and finding enough hours in the day to keep everything moving.
Like many business owners, Garreth has always thrived on looking for ways to innovate, improve efficiency, and cut wasted time. Every decision was driven by the same question: how can we deliver better service while running leaner and smarter? When artificial intelligence started to evolve into a serious tool for businesses, Garreth saw an opportunity to rethink how small businesses could operate.
The turning point came during the COVID pandemic. Shops were forced to close, sales slowed, and the reality of redundancy decisions hit hard. Staff wages, pensions, sick days, and holidays created unavoidable costs, even when revenues were falling. Training new staff into a market they didn’t understand was expensive and time-consuming. For many business owners, it was a fight for survival.
And So It All Began
Instead of standing still, Garreth used that period to reimagine how businesses could run. He began designing AI systems for both the front end and back end of his own companies. From answering calls to handling online enquiries, AI was built into every part of the customer journey. The results were undeniable: less time wasted on routine questions, no more missed calls, and customer enquiries handled instantly, day or night.
Through this process came a clear realisation. Constantly learning AI receptionists and chatbots can do what no human team can: operate 24/7 without breaks, holidays, or sick days. They reduce overheads, eliminate inefficiency, and provide customers with fast, accurate, and consistent service. Most importantly, they allow business owners to focus on growth, rather than getting stuck in admin or firefighting.
This is the foundation of Flying Penguin.
Flying Penguin - Human-like AI Receptionists
Flying Penguin now provides affordable, human-like AI receptionists and chatbots designed specifically for small and medium-sized businesses. Our three core products are:
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AI phone receptionists that answer every call, remember customer details, follow up with branded text messages, and send real-time reports to the business.
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AI website chatbots that engage visitors, answer questions, and capture leads around the clock.
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AI social media chatbots that handle customer enquiries across platforms like Facebook Messenger, Instagram, and WhatsApp instantly.
Unlike generic AI software, Flying Penguin offers a fully managed service. That means setup, customisation, and support are included. Business owners don’t need technical knowledge or training to get started. We handle everything from configuration to ongoing optimisation, so the AI works exactly the way your business needs it to.
The mission is simple: to give small businesses the same tools as big corporations, but without the cost and complexity. With Flying Penguin, you can cut overheads, capture every sales opportunity, and provide the kind of responsive service your customers will remember.
Flying Penguin was built out of lived experience, through the hardest business challenges of recent years. We understand the reality of staff management, spiralling costs, and time pressures, because we have been there. That’s why our AI solutions are practical, affordable, and proven in the real world.
Flying Penguin is not just an AI provider. We are a partner who understands small business and delivers technology that makes your life easier, your customers happier, and your company stronger.
Flying Penguin – smart AI built for small business success.
Maximize Your Business Potential!
Affordable AI that works like staff, without the staff costs