Customer Profile: Brick Club UK
The Struggle Of Administration
Brick Club was built from a passion for creativity and connection, bringing the joy of LEGO® to families across the UK through an affordable monthly subscription service. But like many small businesses built on logistics, subscription management, and customer engagement, the behind-the-scenes workload soon became enormous.
Between managing renewals, handling customer enquiries, and responding to delivery questions, the Brick Club team found themselves spending more time on admin than on innovation. A huge number of requests felt like a repetitive pattern of similar questions and queries. Every missed message meant a delayed delivery or a frustrated parent. Something had to change.
The goal was clear: maintain the warmth and community Brick Club was known for, but free the small team from repetitive, time-consuming communication tasks that slowed down growth.
And So It All Began
Instead of hiring more staff, Brick Club turned to Flying Penguin AI to manage their customer communication. Within weeks, the transformation was clear.
AI receptionists began answering calls instantly, providing order updates, and sending branded text confirmations for renewals and returns. Their website chatbot started capturing new sign-ups and answering subscription queries around the clock. On social media, automated chat agents handled Facebook and Instagram messages, keeping families informed and engaged even outside working hours.
The result? Faster responses, fewer missed calls, and happier customers. The Brick Club team could finally focus on what mattered: sourcing new sets, improving the member experience, and bringing smiles to families across the UK.
Flying Penguin - Human-like AI Receptionists
Flying Penguin provides affordable, human-like AI receptionists and chatbots designed specifically for small and medium-sized businesses.
Our core products include:
- AI phone receptionists that answer every call, remember customer details, send branded follow-up texts, and provide real-time updates.
- Website chatbots that engage visitors, answer questions, and capture leads 24/7.
- Social media chatbots that manage conversations across Facebook, Instagram, and WhatsApp instantly.
Unlike generic AI software, Flying Penguin offers a fully managed service — from configuration to optimisation. We handle setup, fine-tuning, and maintenance, so business owners can focus on running their business instead of managing technology.
Flying Penguin exists to give small businesses the same tools as big corporations, but without the cost or complexity. With us, you can cut overheads, increase engagement, and provide the kind of responsive service your customers will remember.
Brick Club’s story shows what’s possible when small businesses embrace AI designed for the real world, practical, affordable, and proven to work.
Maximize Your Business Potential!
Affordable AI that works like staff, without the staff costs